News Article

Apple reopening flagship stores in Tokyo as Japan softens virus curbs

Apple Inc. sets to reopen its flagship stores in Japan, bringing its physical retail network back online in one of its largest markets.

Shuttered after the coronavirus epidemic prompted several restrictive measures around the region, Apple’s stores in Omotesando, Ginza and Shibuya shopping districts are now reopening their doors, with Marunouchi ‘s largest and most recent outlet joining them. All 10 of Apple’s Japanese stores will be open by midweek after the company resumed sales tentatively at two of them a week ago.

Japan has weathered the COVID-19 pandemic better than other nations, ending its state of emergency last month in waves, and taking students back to school in Tokyo earlier this week. Fitness gyms, saunas and cinemas are among the businesses that are reopening under a loose lockout in the capital after nearly two months.

Apple has also reopened stores in South Korea, Australia, Germany, Austria, Switzerland and several in Italy and the U.S. It confirmed a further 100 U.S. stores would resume operations last week, though more than half of them will only offer a curbside pick-up service.

In a statement confirming the original openings in Japan, Apple reiterated that customers and staff alike would need temperature checks at the door, social distance, and the use of masks. This is in line with the requirements of local Japanese retailers like Montbell, which sends customers without face masks away.

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